General

The Krystal Company is proud to call Atlanta home. We are extremely humbled by our fans who share so many wonderful memories with us. Monica Stalling reached out to us recently to share her personal story of how Krystal holds a very special place in her heart and memories as this was her favorite place

There is a new time of marketing upon us; one that is shifting away from the traditional techniques of mass marketing and transactional marketing to engagement marketing. Summing up a great article by Venture Beat, here are seven key principles that define the way your company can connect with customers through engagement marketing. Engagement means connecting

If you’ve gotten through all of your Thanksgiving leftovers, it can only mean one thing: The holiday season is here! The lack of cornucopias and cranberries is suddenly replaced by the abundance of mistletoe and candy canes…and your holiday PR strategy must be chugging along full speed ahead. If you’re feeling a little late this

You’re asked to speak at a large industry conference. First, you’re honored; then, you’re intimidated. You have all of the knowledge and experience to do the job, but you’ve never been one for speaking to large crowds. So, how do you tackle it? We’ve collected five tips for you to nail this presentation, and any

The Holidays are the time for acts of gratitude and family gatherings. It’s that one time of the year that people stop to think about all of the wonderful things in their lives and express thanks. The power of “thanks” is tremendous. Not only does it inspire happiness, but when used in a customer appreciation

based on the ROI. Social media campaigns are sometimes unpredictable; however, your chance of return is greater if you follow these steps, like Outback did with its recent TBT “date night” campaign that resulted in a 7.2-percent increase in its NRN Social 200 score, solidifying its No. 15 position in the real-time rankings. The NRN

Whether you are a part of the healthcare industry or not, lessons on crisis communication can be learned from the recent Texas Health Presbyterian Hospital Ebola case. The way the hospital and its parent system handled the case and their public relations management has been under intense scrutiny in a “crisis-induced media storm.” This has

When we meet with new clients, they often think that they don’t need a marketing or public relations firm on a retainer basis because they don’t have much going on in their marketing calendar. They think they have a great restaurant, service, facility, product, etc., but don’t see the buzz factor. Well, that’s exactly the

We live in a world where one click can create an epic PR crisis for companies of all sizes. Our firm consults with companies and organizations (large and small) and we are always surprised to find that many do not have an existing crisis management plan. In our digital age, every company is at risk