What We Do Best

Case Studies

Your “one-stop shop” marketing and public relations firm.

#ShowLove came about in 2018 when 4-year-old Birmingham, AL native Austin Perine began feeding the homeless in his community. After learning of the #ShowLove mission, Ink Link Marketing mobilized quickly to align the Church’s Chicken brand with Austin’s movement. Ink Link Marketing recognized National Fried Chicken Day would present the perfect opportunity for Church’s to collaborate with #ShowLove to bring awareness to the cause and feed homeless communities all over the country.

TGI Fridays needed crisis support when its newly launched rebrand was suddenly confronted with the global pandemic in early 2020. Ink Link Marketing was engaged by the brand to prepare a broad spectrum of crisis communications. All messaging would need to embody the new “People of All Stripes” perspective and promote its people-first values. Partnering with Ink Link Marketing positioned TGI Fridays to communicate from a place of empathy and reaffirm its commitment to positivity during unprecedented times.

Benihana recently reimaged its iconic North Bay Village location. When the time came to reopen, it would be key to announce the celebration event to a primed audience. A complete range of media and PR support would be required. Ink Link Marketing positioned the reveal of the Benihana North Bay Village reimaging as a long-awaited occasion and ensured the grand opening generated interest as a prominent event. Ink Link was further able to achieve a striking, attention-worthy atmosphere while securing key media contacts and influencers to attend.

United Franchise Group’s affiliated brands required public relations and marketing support that would promote growth while driving awareness, traffic and profitability. Ink Link Marketing set out to identify simple ways to make local store marketing and PR strategies simple for brand franchisees to carry out. By developing brand-specific how-to guides for local activations, workshops, grand openings and more, Ink Link Marketing has coordinated and conducted effective, high-level marketing and PR efforts for seven UFG brands.

Mount Sinai’s focus on providing quality healthcare enhanced through teaching, research, and charity care recently resulted in significant growth across South Florida. The not-for-profit teaching hospital needed to drive awareness around its recent expansion in the new communities they were positioned to serve. Ink Link Marketing set their sights on establishing Mount Sinai as the area’s premier medical destination. By organizing ribbon cutting events, coordinating grand openings, securing media placement for top donors and more, Ink Link Marketing emphasized the hospital’s importance and expanded its media connections in these new areas of service.

Young brands looking to establish a footprint often require the strongest marketing push. Wild Fork Foods aimed to make its name as a trusted grocery brand in South Florida. When they were ready to expand, Ink Link Marketing set out to engage the local customer base with a tailored blend of social media outreach and engaging community events. With food truck samplings, radio prize packs, influencer events and more, Ink Link Marketing created opportunities to educate the market in order to drive brand and concept awareness for Wild Fork Foods.

As an established brand, TGIFridays aimed to renew guest interest and engagement following its recent shift in brand positioning. Playing an integral role to assist TGIFridays kick off their bold new bar experience, Ink Link Marketing was able to provide wide-ranging support in a way that showcased the brand’s authenticity and consistency. By taking an approach that placed TGIFridays “in the mix” of everyday life, Ink Link Marketing helped the global restaurant brand reach audiences in a new way.

New restaurants opened by busy franchisees face a different road ahead than corporate-owned counterparts. Ink Link Marketing lent their expertise to Tropical Smoothie Café when the brand required ways to build brand awareness and generate excitement for new franchise locations- without spending excessive time or money on grand opening events. Ink Link Marketing took an approach that included leveraging the brand’s greatest assets of fresh, healthy food and fun atmosphere to secure more local media coverage surrounding grand openings, which contributed to brand awareness and increased revenues.

While welcome, business growth can often present a marketing challenge for brands who find themselves with several new developments to promote. Razzoo’s Tricky Fish divestment as well as recent restaurant expansions into Irving, Texas and Oklahoma City meant the company’s new ventures needed to drive awareness and engagement throughout each new community. Ink Link Marketing developed a strategy that included networking to coordinate participation with city officials, creating local store marketing opportunities and establishing a brand boilerplate to use across multiple platforms. As a result, Ink Link marketing delivered increased grand opening attendance and secured cultural and community storyline tie-ins with top area publications.

Generating trial and awareness of a new restaurant at a grand opening is key to its ongoing success. But delivering interest in an existing restaurant that is being renovated or re-concepted to earn media attention and increase guest counts surrounding a grand re-opening can be a far more difficult task...

When the Atlanta Community Food Bank decided to host a groundbreaking ceremony to commemorate its new headquarters, Ink Link Marketing was brought on to ensure a memorable event. Ink Link Marketing leveraged skills from its diverse team to fulfill a role beyond PR and truly elevate the groundbreaking event. In addition to their role as publicists, Ink Link Marketing provided the Food Bank with top tier support to drive awareness of the groundbreaking as well as ensure its success through smooth execution of all planned festivities.

Often, brands choose to feature their new products through local efforts. A road tour is an efficient way to generate local product awareness and interest in a brand’s relevant market. But managing the marketing and PR demands of a major brand’s new product announcement requires a practiced approach. As such, Ink Link Marketing was recently consulted by both Church’s Chicken and The Krystal Company to initiate road tours to ensure a successful launch of each brand’s new product offerings.

The Ink Link Marketing team took action and developed and executed a series of launch strategies adopting an après-ski themed, snow-much-fun approach to ensure the Taco Bell Cantina Kansas City Grand Opening was a smashing success. Two Ink Link Marketing representatives served as on-site support for the March 4, 2022, event.

What We Do Best

Case Studies

Your “one-stop shop” marketing and public relations firm.

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What We Do Best

Case Studies

Your “one-stop shop” marketing and public relations firm.

Call Us

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Email Us

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