Data Mining and Fast-Food Dining

The Food Business Today – Turning Bites Into Bytes Globally, the entire quick service restaurant (QSR) field is facing a formidable challenge: make informed results-oriented decisions or lose out to …

Engagement Marketing: The New Era

There is a new time of marketing upon us; one that is shifting away from the traditional techniques of mass marketing and transactional marketing to engagement marketing. Summing up a …

Tis’ The Season… For Your Holiday PR Plan

If you’ve gotten through all of your Thanksgiving leftovers, it can only mean one thing: The holiday season is here! The lack of cornucopias and cranberries is suddenly replaced by …

5 Tips to Improve Your Presentation Skills

You’re asked to speak at a large industry conference. First, you’re honored; then, you’re intimidated. You have all of the knowledge and experience to do the job, but you’ve never …

The Power of Thanks

The Holidays are the time for acts of gratitude and family gatherings. It’s that one time of the year that people stop to think about all of the wonderful things …

Now Serving: Social Media ROI

Most corporations, organizations, and even small companies must evaluate the investment in social media based on the ROI. Social media campaigns are sometimes unpredictable; however, your chance of return is …

Lessons Learned From the Texas Ebola Case

Whether you are a part of the healthcare industry or not, lessons on crisis communication can be learned from the recent Texas Health Presbyterian Hospital Ebola case. The way the …