Cat Diaz is the agency’s local activation expert and event planner extraordinaire. She has been with the agency from its onset. She interfaces regularly with all clients. She has managed multiple teams for grand openings, media tours and guerilla marketing campaigns for Church’s Chicken, Ovation Brands, Krystal, Tropical Smoothie Café and Boston Market. She lead the Peace Burger Field Activation Team for Krystal and managed to “out burger Burger King” with on-site and post media coverage of the event. She also manages the company’s brand ambassador program and has developed strategic relationships with several staffing agencies to ensure even last minute events in far removed locations can be staffed appropriately. As our Chief Field Activation Officer and Director of Client Services, she will work in tandem with Miller to oversee the account.