Corporate communications is about managing perceptions– both real and perceived- about an organization. We have worked with our clients to change or polish corporate culture, corporate identity, and corporate citizenship.
We have a proven track record in orchestrating entire corporate reimaging and renaming campaigns, establishing philanthropic guidelines and ownable programs, as well as leveraging internal communications as a motivational tool to change behavior and morale.
Connecting with the local community is a key part of any strategic media plan. We help our clients develop charitable components that are primarily consumer funded with the goal of delivering strong consumer-centric media coverage.
Ink Link specializes in both corporate-owned and franchise structures. With years of experience in restaurant organizations, such as Pollo Tropical and Burger King, our team understands the ins and outs of the corporate world, and plans corporate media and marketing strategies accordingly.