Data Mining and Fast-Food Dining

The Food Business Today – Turning Bites Into Bytes Globally, the entire quick service restaurant (QSR) field is facing a formidable challenge: make informed results-oriented decisions or lose out to …

Engagement Marketing: The New Era

There is a new time of marketing upon us; one that is shifting away from the traditional techniques of mass marketing and transactional marketing to engagement marketing. Summing up a …

The Power of Thanks

The Holidays are the time for acts of gratitude and family gatherings. It’s that one time of the year that people stop to think about all of the wonderful things …

Now Serving: Social Media ROI

Most corporations, organizations, and even small companies must evaluate the investment in social media based on the ROI. Social media campaigns are sometimes unpredictable; however, your chance of return is …